As the digital age burrows its way through every aspect of business and industry, physical printing is fast dwindling. Print media in general has been on a rapid decline, with many businesses giving up their investment in newspaper ads and brochures, business cards and flyers – instead focusing on using digital media to their advantage to spread the message locally and abroad.
However, one example of print media that still remains relevant to all businesses is canvas printing and for several reasons.
It’s the Best Way to Promote Your Art Locally
Canvas printing is the best, most stylish way to create your own art exhibition on a larger scale without having to paint each canvas individually for marketing purposes, artists are hard-pressed to find a better alternative.
Digitally-published art is one thing, but having tangible art to present to people in your office or home is a whole other thing, and can create a definite feeling of more and better credibility.
It’s the Most Effective Way to Establish Branding at the Office
If you’re looking for a way to make the most use of your business’ space, then investing in printed canvas media is a great way to get that done. Company-commissioned art can boost worker morale, create a stronger sense of branding in visiting customers, and can send a message of sophistication that doesn’t quite come across in digital media.
Furthermore, establishing branding at the workplace through canvas media gives people something to look at.
Canvas Printed Advertising Provides a More Dynamic Visual
Which brings us to the next point. Due to the way canvases are usually presented, utilizing something as unique as that can give customers something more pleasing to look at and identify with the company. Banner ads and barely-read messages are easily skimmed and discarded without much of a thought – but people have a higher appreciation for something as tangible as a canvas.
Utilizing this advantage to capture people’s attention is a great way to get customers to spend more time visually on your brand, thus creating a bond between your business and the art. Be sure to only incorporate brand-relevant printed canvases, to ensure the association takes place. As Hubspot takes note, you can even take advantage of the fact that images are the most shared content online by encouraging people to take pictures with your art.
It’s Perfect for Personal Use
On a non-commercial note, canvases are a beautiful way to frame pictures of loved ones. If you’re looking for the perfect gift, or for the best way to display your family’s most cherished moments, then you’ll have a hard time finding something as apt as a canvas. Canvas printing has gone down in pricing, as well, making it more affordable for all purposes.
No matter what you choose to do, though, one thing remains true – not all print media has become irrelevant. It just depends on how you use it.