Corporate videos are generally used in the workplace for a variety of different reasons. They can be used for orientation and training purposes as well as for highlighting the company’s values for an audience of employees. Rather than train an employee from scratch and explain the values of the company as well as how work is done in the entity, a corporate video is played that explains each and every thing. This spares the need for the company to assign a manager to guide and train employees for such basic things. However, getting a corporate video made is not as simple as it looks. You will need to look for reputable corporate video production companies to get the job done.
Determining the Purpose of the Video
As you engage with different corporate video production companies, you will realize that they will primarily focus on the main purpose of the corporate video. Do you want to create an orientation video for new employees who join your company or do you want to create a simple marketing video that highlights the company’s ethos and principles? The first step is to determine the purpose of the video before it moves to the scripting and animation stage.
Scripting and Animation
Once the main purpose of the video has been established, it will then move to the production stage. The script of the video will be finalized and then the company will move it to the animation stage. Usually, there are two options available: you can either animate the video or you can hire actors to play different roles. The company will discuss the budget of the corporate video and give you suggestions on how to minimize your expenditures accordingly. These videos can then be used for several years, providing an excellent return on investment. Watch our video