Professional video production takes the following factors into account: the goal of the video, the target audience, and the message that the client wants to convey to their audience. In video production, the person talking takes up a specific voice-over role, depending on the purpose and type of video to be produced.
There are five main voice-over roles:
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The announcer – The artist shares information with conviction and authority. The announcer must not attach any emotions to what he says and he must share the information objectively. Reporters and news anchors are good examples of announcers.
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Real person – In this role, the artist communicates casually just like they communicate to their friends or family members. The result of a well-played out real-person role is a genuine relationship between the brand and the target audience. The artist must therefore be transparent, use intimate language, and be trustworthy.
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Spokesman – You need to be informed, polished, and accessible to qualify as a good spokesman. Professional voice production companies that train spokesmen must train them to balance professionalism and advocacy. Good spokesmen are trustworthy and confident of what they say and the brand that they represent.
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Narrator – The artist plays a knowledgeable role, as they know the end of the story before the beginning. Narrators must be able to attract their target audience and to allow them to make their own conclusion about a matter at hand.
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Instructor – The purpose of this role is to educate or guide through steps, to reach a desired target. Anytime the artist uses an instructor type voice, emphasis is placed on learning rather than on creating a relationship with the target audience.
Captive Audience Marketing is the go-to source for training on professional voice production. Contact them today for information.
