When properly managed, a catalog can increase your business’ sales across other channels, help you gain new customers and bring back old ones. Printed literature is a physical representation of your company, and it often stays for weeks, sometimes even a month or more, in a person’s home. Therefore, it’s essential you take the opportunity to convey what your services or products truly stand for. Enlisting the help of an expert catalog printing service will aid in this endeavor. With so many businesses jumping in on the production process, it’s tough to tell which one is offering the best catalog printing services, but there are a few things you can look for that will simplify your search.
Reputation
Check to see how long a company has been in business. It’s difficult for a company who performs shoddy work to last long. Additionally, check with the Better Business Bureau. It’s not uncommon for a company to have a complaint or two, but examine how the issue was corrected and whether the customer was satisfied in the end. It’s also wise to search for reviews elsewhere online, as a company may work in multiple venues and excel at one or two, while falling short of expectations in others.
Range of Options
There is no one-size-fits-all approach when it comes to printed literature. If you’re promoting high-end products, you may wish to go with a thicker, glossier paper. If you’re showcasing industrial or value-type products, a thinner, matte paper may be better. They should offer a selection of paper to suit every need, as well as alternate ink specifications.
Samples
Always view samples of the company’s work. Specifically request to see items that are of similar design and composed of materials like you intend to use. You will find a wide variance in the quality of work shown in a value piece versus a high-end one. Also note that a start-up or multi-tasking company may do well with a value piece, but they may not meet your standards for a high-quality one.
Passion
When you speak with a representative, you should feel their enthusiasm. It doesn’t need to feel like a sales pitch, but they should be knowledgeable about the process, the range of services offered, materials used and any equipment they utilize. You don’t need to interview them in a question and answer session to pick up on these details. Simply listen while they talk. Someone who understands the process and sees the value in what they provide will usually include specifics in natural conversation.
No matter how well-thought out your campaign is or how beautifully designed your work is, your message can only be as good as the material it’s displayed on. Specializing in producing high-quality literature, Arandell helps ensure your finished product provides the best representation of your company, so you get the most benefit for your efforts.