Matt of All Media says that about 100 million internet users watch videos every day. That’s a lot of traffic for video marketing. Want to give it a try? Here are a few tips to help you get started.
Explore Your Options
There are plenty of ways you can use video to promote your site. Whether it’s through a customer testimonial, an instructional video on how to fix your floors DIY style, or your staff introducing themselves, you have a lot of options to choose from.
Know What Your Customers Want
Think about your target audience. Use the FREA principle:
- Frequency. Don’t just post videos randomly. Make it a habit.
- Relevancy. Know what’s important to your audience.
- Engagement. Identify the kind of video content that will keep them interested and engaged.
- Analytics. Don’t forget to measure your results.
When you want things done right, it’s only smart and practical to rely on experts to get the job done. You wouldn’t want a sloppily-made video to drive your customers away before you even have a chance to show them what your products or services are all about. Hire the right video production company to help you out. With professionals, you get better results.
Know What You Want
Do you want to just spread quality content all over the web? Do you want to generate leads as well? You can add requests to your videos to encourage customers to sign up for a webinar. You could even ask them to download an ebook or free report. When you have their email, you can stay in touch with them and continue sending them marketing materials.
Keep these tips in mind when you look around for a video company. Promote your products or services and improve your bottom line by using video tools to reach out to your market.